Because a site is used to share information with the online world or to find more clients in the event that you offer goods and/or services, it is very important to know how it is progressing. What you'll need for that is a detailed report of the visits to the site - how many new people have opened it, how many have come back, what webpages they've visited etc. It'll also be beneficial if you know how people came across your site, particularly if you are running a marketing campaign, because you shall be able to see if people have opened your Internet site directly or if they were referred by an Internet search engine or a website where you advertise. This type of info can help you enhance the efficiency of the site and, if required, adjust your marketing strategies if various parts of the Internet site need to be getting more visitors. Having detailed statistics will provide you with a better comprehension of how your Internet site is doing and a better control over your online presence.